Designing and approving product packaging is a complex series of processes involving many stakeholders collaborating around multiple sources of information, to produce an in-market asset that carries a great deal of risk.
Product and marketing stakeholders are typically concerned about brand integrity, positioning and appeal; R&D and quality assurance are concerned about regulatory compliance and accuracy of information; while kitchens, factories and packaging specialists add other information and limitations to the process.
Simply managing the whole process from concept to brief, artwork design, proofing, prepress, and finally print production can account for up to 30% of the cost of developing new packaging. Typically managed with spreadsheets, document and emails, it’s easy to lose track of multiple versions. Inefficiencies, errors and delays drive up costs through increasing fix-ups and last minute rush-jobs. Meanwhile the risk of releasing packaging to market with errors can have huge legal implications and potentially cost millions.
Leading packaged-goods companies eliminate these issues by leveraging online technologies to streamline and coordinate the packaging artwork design, proofing and approval processes. A centralised automated workflow engages all the necessary stakeholders to gather all the information and materials required for the job, with automated notifications, reminders and task lists.
Designers access everything they need from one location, and when they upload the artwork for review, the workflow automatically invites participants to review the file online, presenting each individual with a set of review questions only relevant to their function and responsibility. All comments and mark-ups are captured on one centrally-held version of the file, and the status of jobs is always clear.
iApproveit’s solution for packaging proofing and approval combines an advanced automated workflow engine with online virtual proofing tools and a centralised library of digital assets and job information. Clients have achieved up to 80% reductions in review and approval time, reduced the number of revision rounds by 75%, and achieved 100% accountability and compliance.
Designed to meet the needs of large enterprise marketing organizations and their creative and production agencies, the iApproveit services are tailored to match your business processes. iApproveit Enterprise Brand Asset Management solutions deliver enterprise-grade capability for highly valuable brands like Nestle, Commonwealth Bank, Virgin, Pepsi, Lion Nathan, Panasonic, 3M and other household brands.