As marketing organisations seek to maximise the impact of their marketing spend, there is growing pressure to do more with less. But with dozens of integrated campaigns running across multiple channels, the management of marketing projects can become complex, inefficient and out-of-control.
Without adequate management systems, the rush to get assets into market can lead to poor quality, errors, cost blow-outs and wasted marketing spend. Marketers need business process management tools that enable them to control and track projects with ease and simplicity – to spend less time administrating and more time innovating.
Automated Marketing Workflow Management can release marketers from the day-to-day drudgery of managing projects. Streamlining the typical processes of creative marketing jobs – from concept, brief and design, through to proofing, production and distribution.
By combining automated workflows with an integrated Digital Asset Management (DAM) library and online virtual proofing tools, marketing organisations are able to efficiently collaborate with suppliers and ensure artwork and brand assets are compliant with brand standards and legal requirements.
The centralised system automatically progresses jobs through a pre-defined – yet adaptable – workflow, requesting the participation of users as their role becomes active. The status of dozens or hundreds of jobs can be easily tracked and managed, with a full audit trail of activity.
With customised iApproveit solutions, large organisations have streamlined marketing processes, eliminated bottlenecks and seen time to market improve by more than 20%. Easy to use proofing tools and automated workflows have cut our clients’ approval times by up to 80%, and realised massive reductions in agency costs.